The Mumbai De-Addiction Pledge Campaign has been launched by Maharashtra Minister Mangal Prabhat Lodha as part of the Brahma Kumaris' nationwide initiative to administer a de-addiction oath to 10 crore citizens. The campaign supports the vision of a Drug-Free India through public participation, awareness programmes and collaboration between government, educational institutions and spiritual organisations.
Mumbai De-Addiction Pledge Campaign Launched by Mangal Prabhat Lodha; Brahma Kumaris Aim to Reach 10 Crore Citizens
Maharashtra Minister Mangal Prabhat Lodha inaugurated the Mumbai leg of the Brahma Kumaris’ nationwide de-addiction pledge campaign, which seeks to administer a de-addiction oath to 10 crore citizens between August 6 and August 20, 2026.
The Mumbai De-Addiction Pledge Campaign was formally launched on Wednesday by Maharashtra Minister Mangal Prabhat Lodha, marking the citywide beginning of the Brahma Kumaris’ nationwide campaign to administer a de-addiction pledge to 10 crore citizens across India.
The programme was organised at Veermata Jijabai Bhosale Udyan (Byculla Zoo) on the occasion of the 25th death anniversary of Rajyogini Dadi Prakashmani Ji. Several dignitaries attended the event alongside representatives of the Brahma Kumaris organisation.
Addressing the gathering, Mangal Prabhat Lodha, Maharashtra’s Minister for Skill Development, Employment, Entrepreneurship and Innovation, said the campaign aligns with Prime Minister Narendra Modi’s call for a ‘Nasha Mukt Bharat’ (Drug-Free India) movement.
According to the minister, eliminating addiction cannot be achieved solely through government agencies, police, or administrative machinery. He said active participation from citizens, communities, and spiritual organisations such as the Brahma Kumaris would be essential to achieving nationwide behavioural change.
Mangal Prabhat Lodha Highlights Need for Public Participation in Drug-Free India Mission
Lodha said modern threats to the nation extend beyond conventional security concerns, adding that addiction among young people also poses a significant challenge to society and national development.
He stated that attempts to weaken society could emerge through substance abuse, alongside issues such as counterfeit currency, social discord, and lawlessness. He described organisations promoting values, mental resilience, and positive thinking as an important social safeguard.
Referring to Prime Minister Narendra Modi’s appeal for a Drug-Free India, Lodha said the campaign should evolve into a people’s movement supported by every section of society rather than remaining only a government initiative.
He also referred to Maharashtra Chief Minister Devendra Fadnavis’ call to transform de-addiction into a statewide public movement. According to Lodha, awareness initiatives should reach schools, colleges, neighbourhoods, and local communities throughout Maharashtra.
The minister said the Maharashtra government has constituted de-addiction committees and encouraged greater participation by social and spiritual organisations. He suggested the Brahma Kumaris conduct sustained awareness programmes involving students, parents, and teachers across educational institutions.
He further assured that the Maharashtra Government would extend full cooperation to educational outreach programmes aimed at encouraging healthier lifestyles and preventing substance abuse among young people.
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Brahma Kumaris’ 10 Crore De-Addiction Pledge Campaign to Continue Until August 20
The nationwide campaign will run from August 6 to August 20, 2026, to administer a de-addiction pledge to 10 crore citizens across the country.
According to organisers, the initiative will utilise Rajyoga Meditation, awareness programmes in schools and colleges, community events, and public outreach activities to promote the message of a Drug-Free India.
The campaign also seeks to encourage individuals to make personal commitments against substance abuse while inspiring families and communities to support healthier lifestyles through collective participation.
Concluding his address, Mangal Prabhat Lodha said a Drug-Free India is not merely a government programme but a shared national responsibility. He urged every citizen to remain free from addiction and motivate family members, friends, and society to embrace the same commitment.
Organisers said the initiative reflects a collaborative approach involving government institutions, educational establishments, community organisations, and spiritual bodies. Sprouts News understands that the campaign will continue with public engagement activities across multiple regions during the scheduled period, reinforcing awareness about addiction prevention and citizen participation.
